My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: Fame costs, and right here is where you start paying
This Tuesday, inspired some podcasts I’ve listened to this week, I’m thinking about community building and the work.
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Tuesday 2¢: Trusting the Redlines
Do you have your words edited? How do you feel, do you get caught up in the emotion or trust the redlines?
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Tuesday 2¢: Plan and Keep Going
This week’s Tuesday 2¢, I’ve been running and it got me thinking about marketing planning, but mostly about stopping.
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Tuesday 2¢: What’s in a name?
This week my Tuesday 2 cents comes from having learned that long-standing content management (Oh.. OK Digital Experience) platform Episerver is changing its name to Optimizely.
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Tuesday 2¢: You are social media
Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.
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Tuesday 2¢: Is that a McMansion you are building?
This Tuesday I’m wondering; If are you building your content marketing inside out, what does it look like from the curb?
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Tuesday 2¢: If you want fast food go to McDonald’s
Inspired by a sign in a cafe in Amarillo, this Tuesday 2¢, remember what you do isn’t for everyone and that’s what people like.
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Tuesday 2¢: 5 steps to a bigger goldfish
Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.