My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2c: Gates and Thieves
A Tweet by Dennis Shiao inspires this week’s thought, Dennis seemingly wanted to download something, he ran into a content gate that refused a Gmail address. In his Tweet, he asked – “Disallowing Gmail addresses for a white paper download. Your thoughts?” Why yes…
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Tuesday 2¢: Change is the Enemy
A couple of coins to drop on top of last week’s 2¢, change is maybe the bigger challenge for B2B buyers, so, what do we do?
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Tuesday 2¢: Who is Your Enemy?
Buyers don’t always think of who can solve their problems like you do. A quick story, quoting Seinfeld and Levitt, suggests that maybe the thing that stands in the way of your business, your enemy, is not always a competitor.
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Tuesday 2¢: Quantity is not a Quality
If you listen to my podcast, especially the bit in the virtual bar with Robert Rose, we often touch on content teams and how they are measured. This week some thoughts on that.
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Tuesday 2¢: Legitimate Does Not Mean Interest
You’ve bought my email address, I don’t mind you using it, but you can probably do better than that.
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Tuesday 2¢: Dancing with Differentiation
Being different, differentiated, a purple cow, that’s what we are all here for, but it’s a dance, or a Monty Python sketch or from Star Wars…
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Tuesday 2¢: Do you need to know their name?
Inspired by something a little more international this week, not a van or a pub, but one of my favourite podcasts….
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Tuesday 2¢ – Under new management. So what?
Last week I was inspired by a van, keeping it nice and provincial, this week, I walked past a pub.