My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: The Bare Minimum
This Tuesday 2¢ is inspired by two people that inspired my marketing career; is it time to kick back a little and do less when all around us are telling us to do more?
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Tuesday 2¢: Build a Brand, Pay Less Tax
OK, maybe not that tax, but this Tuesday, I share a little bit on that oh so elusive to attribute contributor to sales: Brand.
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Tuesday 2¢: Reading The Label From Inside The Bottle
If your house is anything like mine, the new year is time for champagne, and maybe we can find marketing inspiration from those bottles.
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Tuesday 2¢: Beware of the Marketing Baubles
‘Tis the season for rubbish holiday analogues, and as this is the last Tuesday 2¢ before the holidays, I have a warning about marketing baubles.
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Tuesday 2¢: Gating the Content You Haven’t Created… Yet
Back on the topic of gating this week and the people that are interested in the content you have not created yet.
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Tuesday 2¢: Hey Spotify, It’s Not Sunday
I’m seeing a lot of talk about Spotify over the interwebs, as they share our 2022 Wrapped playlists and people share the nights they uncover about themselves. My problem is Spotify doesn’t know what bloody day of the week it is.
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Tuesday 2¢: Sometimes When You Lose, You Really Win
Despite the Word Cup, the title is not a reference to football, but a monologue from Rosie Perez in White Man Can’t Jump, when she says: “Sometimes when you lose, you really win”, as I received a good outreach email.
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Tuesday 2¢: 94% Water, 100% Brand
Imagine if your product had no differentiation, made from a recipe mandated by federal law; why would a consumer choose it? You guessed it, this week’s topic is brand.