My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: Who is Your Enemy?
Buyers don’t always think of who can solve their problems like you do. A quick story, quoting Seinfeld and Levitt, suggests that maybe the thing that stands in the way of your business, your enemy, is not always a competitor.
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Tuesday 2¢: Quantity is not a Quality
If you listen to my podcast, especially the bit in the virtual bar with Robert Rose, we often touch on content teams and how they are measured. This week some thoughts on that.
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Tuesday 2¢: Legitimate Does Not Mean Interest
You’ve bought my email address, I don’t mind you using it, but you can probably do better than that.
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Tuesday 2¢: Dancing with Differentiation
Being different, differentiated, a purple cow, that’s what we are all here for, but it’s a dance, or a Monty Python sketch or from Star Wars…
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Tuesday 2¢: Do you need to know their name?
Inspired by something a little more international this week, not a van or a pub, but one of my favourite podcasts….
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Tuesday 2¢ – Under new management. So what?
Last week I was inspired by a van, keeping it nice and provincial, this week, I walked past a pub.
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Tuesday 2¢: Is your sign the right way round?
I haven’t done one of these for a while, and I will try and get back in the groove, but this Tuesday, I’m wondering how we deliver our message.
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Tuesday 2¢: I’m Envious of Your Crocuses
Yep, crocuses are the inspiration of this week’s thought, that and my podcast interview last week with Christoph Trappe