My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
-
Tuesday 2¢: Content as a Product
Unlike previous posts, I am not suggesting a new acronym (CaaP – Content as a Product), this Tuesday 2¢ is probably more of a reminder than any big revelation, treat your content like a product.
-
Tuesday 2¢: Has the Funnel Kicked the Brand Bucket?
Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown over the idea of a marketing funnel, that digital
-
Tuesday 2¢: Everybody is FOFU Fighting
Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.
-
Tuesday 2¢: Sorry, we are not friends (yet)
This Tuesday 2¢, I read the sentence “talk to businesses like they are your friend” and I have some thoughts… I had something else planned for tonight’s Tuesday 2¢, but I just read the sentence
-
Tuesday 2¢: Hey cyborg; how human do you want to be?
Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.
-
Tuesday 2¢: Why is LinkedIn our B2B Valentine?
A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine’s Day, of course.
-
Tuesday 2¢: Slave to the Algorithm?
This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.
-
Tuesday 2¢: What happens after more?
I am not entirely sure where this Tuesday’s 2 cents will go, as this is a genuine question – what do we marketers do when we have done all the “doing more” that we can do?