My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Marketing YAGNI
You ain’t gonna need it this Tuesday, well that’s the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.
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Tuesday 2¢ – Empower to the Business Users
This week’s 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing “empowering business users” – but do they want it?
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Tuesday 2¢ – Time to be Bored?
This Tuesday 2¢, maybe it’s time to let your marketing do its thing. You might be bored by it, but is your audience?
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Tuesday 2¢ – Find Your Miriam
This week’s thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?
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Tuesday 2¢ – Buyer Boss
A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?
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Tuesday 2¢ – What’s Stopping You?
This week’s thought for Tuesday, I confess, I carry an anxiety of not doing enough, but I think the problem is not time but focus for us and our teams.
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Tuesday 2¢ – What NOW?
Maybe cold marketing emails are an easy target, but this week, a particularly poor execution of the craft has me asking why and what now?
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Tuesday 2¢ – Pain, Need, Aspiration and Trust
In this week’s half-baked Tuesday thought, consultant, author, speaker and splendid podcast host Jay Acunzo inspired me to dive into personas and trust Lately, I have been doing a lot of messaging work with different