My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: Ops Beats Orgs
I have a slightly convoluted path to inspiration this week, so please bear with me as I have a kick about with the topic of operating models and org charts.
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Tuesday 2¢ – What about you?
This week, I try to focus my thoughts on a BIG project, but I am wondering, in all this marketing strategy advice, what about you?
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Tuesday 2¢: Addicted to Computer Love?
This week’s weekly rant: are we doing too much to appease the algorithms at the expense of our audience?
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Tuesday 2¢: Subscribing for Help
For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.
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Tuesday 2¢: Surfs Up!
This week’s 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms…..
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Tuesday 2¢: Useful, Different and Decision
With other people’s words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision – what are you picking?
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Tuesday 2¢: Marketers Kryptonite
This week’s weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.
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Tuesday 2¢: Finding Their Moment
Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.