My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – AI, the From Line, and Brand
This week, I am pondering the role of thought leadership in B2B marketing in the age of AI.
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Tuesday 2¢ – The I in T is Important
Umm…nothing to do with my initials being I and T; this week, some more thoughts on marketers being T-shaped.
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Tuesday 2¢ – When No Means More Yes
This week, a quick thought on the discomfort of saying no
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Tuesday 2¢ – Wasting Good Wastage?
No, I’m not dumpster diving for cash; this week, I am counting the value of impressions…
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Tuesday 2¢ – Bring TOP to the Top Table
This week, I share a top acronym and the revelation that it’s not Tuesday.
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Tuesday 2¢ – The FOG of Anecdata
This week, the danger of “anecdata” when trying to navigate the FOG – fact, opinion, and guesswork.
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Tuesday 2¢ – Demand: The Spark of B2B Life
This week, I dig in to the primordial soup that leads emerge from – demand!
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Tuesday 2¢ – Green Eyed Marketing
Are you in marketing? Then you’ve definitely had this conversation…