Author: Ian Truscott

This week, I try to focus my thoughts on a BIG project, but I am wondering, in all this marketing strategy advice, what about you?

This week’s weekly rant: are we doing too much to appease the algorithms at the expense of our audience?

For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.

This week’s 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms…..

With other people’s words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision – what are you picking?

This week’s weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.

Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.

This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.

This Tuesday, corkscrews at the ready for some marketing budget advice.

In this week’s 2¢, case studies and letting the buyer meet their heroes.

They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…