Author: Ian Truscott

This week, being tagged in LinkedIn posts, I don’t know the etiquette, but I feel like I am being shouted at across a crowded bar. Just me?

This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led – do you need to choose? Or should you?

In this week’s half-baked ramble, I compare card counting with marketing, following hearing a great story on a podcast

This week, in my half-baked, often late weekly Tuesday missive, in B2B marketing, should we always be hanging with sales, peddling the pain?

If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I’ve given it a bit more thought, and like all the cools kids, refer to ChatGPT.

Should you give your advice for free? I’m inspired by a podcast this week, to ponder this surprisingly controversial topic…

How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomach

Unlike previous posts, I am not suggesting a new acronym (CaaP – Content as a Product), this Tuesday 2¢ is probably more of a reminder than any big revelation, treat your content like a product.

Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown over the idea of a marketing funnel, that digital

Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.

This Tuesday 2¢, I read the sentence “talk to businesses like they are your friend” and I have some thoughts… I had something else planned for tonight’s Tuesday 2¢, but I just read the sentence