Author: Ian Truscott

This Tuesday, I am going with a rant, an apology to Simon Sink for paraphrasing his “Start with Why” and a cold call….

This Tuesday, a thought on the holy grail of differentiation that’s probably not that different, but that’s not the point. It’s here.

This Tuesday, I’m pondering marketing education, inspired by a broken-down train on the London Underground…..

I have a slightly convoluted path to inspiration this week, so please bear with me as I have a kick about with the topic of operating models and org charts.

This week, I try to focus my thoughts on a BIG project, but I am wondering, in all this marketing strategy advice, what about you?

This week’s weekly rant: are we doing too much to appease the algorithms at the expense of our audience?

For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.

This week’s 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms…..

With other people’s words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision – what are you picking?

This week’s weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.

Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.