Author: Ian Truscott

For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.

This week’s 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms…..

With other people’s words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision – what are you picking?

This week’s weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.

Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.

This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.

This Tuesday, corkscrews at the ready for some marketing budget advice.

In this week’s 2¢, case studies and letting the buyer meet their heroes.

They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…

All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different 🙂

Inspired by the NYT and Robert Rose – this week’s half-baked thought: have you got world leaders in your email list?