No, I’m not dumpster diving for cash; this week, I am counting the value of impressions…
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Tuesday 2¢ – Bring TOP to the Top Table
This week, I share a top acronym and the revelation that it’s not Tuesday.
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Tuesday 2¢ – The FOG of Anecdata
This week, the danger of “anecdata” when trying to navigate the FOG – fact, opinion, and guesswork.
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Tuesday 2¢ – Demand: The Spark of B2B Life
This week, I dig in to the primordial soup that leads emerge from – demand!
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Tuesday 2¢ – Green Eyed Marketing
Are you in marketing? Then you’ve definitely had this conversation…
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Tuesday 2¢ – Puppies, Crack, and T-Shaped Unicorns
This week, I am inspired by a fantastic post about the experience of founders hiring their first marketing leader…
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Tuesday 2¢ – Teach!
This week a few cents on educational content and content marketing.
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Tuesday 2¢ – A YAGNI Resolution
This 2 cents, it’s time to make a marketing promise to ourselves.
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Tuesday 2¢ – Gifts and Reciprocation
T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!
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Tuesday 2¢ – Has Why Lost Its Purpose?
This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and
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Tuesday 2¢ – Call to Outcome
This week, would you like to learn more/read more about rethinking the classic B2B CTA?
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