Author: Ian Truscott

You might be shocked to learn that this week, my rant against vanity metrics is inspired by a bit of Seth Godin and umm.. cats.

This week’s thought is inspired by a summer of sports and whether marketing should be playing so defensively.

This Tuesday, inspired by a video from LinkedIn’s B2B Institute Research, I pondered the strategy of Customer Marketing and what impact it has on growth.

Yes, this week, I was inspired by Betty Crocker’s story. I know, what’s that got to do with modern influencer marketing in an AI world? Well…

We crave attribution, but is it good for the team? This Tuesday 2¢, a quick thought on marketing contribution inspired by a recent purchase.

You ain’t gonna need it this Tuesday, well that’s the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.

This week’s 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing “empowering business users” – but do they want it?

This Tuesday 2¢, maybe it’s time to let your marketing do its thing. You might be bored by it, but is your audience?

This week’s thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?

A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?

This week’s thought for Tuesday, I confess, I carry an anxiety of not doing enough, but I think the problem is not time but focus for us and our teams.