Ian Truscott

Tuesday 2 Cents: Differentiate and Disagree

February 19, 2019February 19, 2019Content Marketing, T2c

In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…

Tuesday 2¢ – The Power of No

February 12, 2019January 2, 2023Marketing, T2c

One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.

Tuesday 2¢: The Villain in Your B2B Brand Story

February 5, 2019January 2, 2023Content Marketing

Inspired by Robert Rose and his advice that you need to find the villain is in your brand story, as every great story has a villain. And that got me thinking – who is the villain in B2B Marketing?

10 B2B Marketing Influencers You Might Not be Following

February 4, 2019February 4, 2019Analysts Relations, Content Management, Influencer Marketing

Don’t laugh, no I have not decided to fish in the social media lake with link bait, but influencer marketing is a hot topic, even in B2B and as an example here are 10 B2B marketing influencers I’ve recently started following on Twitter who you may not know.

Tuesday 2¢ – A Like is Nice, But Trust is a Must

January 29, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.

Tuesday 2¢ – Get a Creative Buddy

January 22, 2019January 2, 2023Content Marketing, Content Strategy, T2c

In this weeks Tuesday 2 cents, it’s not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.

Tuesday 2¢ – Have a Little Empathy

January 15, 2019January 21, 2019Content Marketing, Marketing, T2c

In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by

Tuesday 2¢ – Shortcuts

January 8, 2019January 2, 2023Content Marketing, Marketing

As we get caught up in the hustle, a shortcut, a ‘listicle’ of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?

Tuesday 2¢ – Be Useful

January 1, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.

Tuesday 2¢ – The Present of Presence

December 25, 2018January 2, 2023T2c

Today although it’s Christmas Day, I am publishing. Why? Because developing relationships on social media is all about being present. Plus, who would ignore the opportunity to make a pun about presents/presence?

Tuesday 2¢ – Vanity Metrics

December 18, 2018December 25, 2018T2c, Uncategorized

If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if