Ian Truscott

Tuesday 2¢: Tips on Keeping Marketing Human with Less Humans

April 2, 2019January 2, 2023T2c

The machines of marketing are getting a bad rap right now, as the human touch seems to be a distant aspiration when engaging with brands, found only with persistence behind a firewall of robots. In this Tuesday 2 cents I suggest some ways we can change that.

Mr, Mrs, Ms, Miss, or Mx – Do we need to ask?

March 26, 2019March 26, 2019T2c

In this week’s Tuesday 2¢ I ponder what we really need to know about our audience and consumers in order to improve our usefulness and relevance to them and their customer experience.

Tuesday 2¢: This is a Loyalty Card

March 19, 2019January 2, 2023T2c

In this week’s Tuesday 2¢ I get a loyalty card! What? Umm… yeah.. right. But trust me, this is a lesson for marketers and retail…

Tuesday 2¢: Demographics are Dead

March 12, 2019January 2, 2023Content Strategy, Marketing

“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” – This week I’ve got a bit obsessed with “valuegraphics”.

Tuesday 2 ¢: Personas, Roles, Hopes and Fears

March 5, 2019January 2, 2023Content Marketing, Marketing, T2c

When thinking about the buyer of your B2B solution, it’s easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week’s Tuesday 2 cents I suggest we look beyond that.

Tuesday 2 cents – Two Questions: Why?

February 26, 2019February 26, 2019Marketing, T2c

I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your marketing.In many organisations marketing works on a hamster wheel, there is

Tuesday 2 Cents: Differentiate and Disagree

February 19, 2019February 19, 2019Content Marketing, T2c

In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…

Tuesday 2¢ – The Power of No

February 12, 2019January 2, 2023Marketing, T2c

One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.

Tuesday 2¢: The Villain in Your B2B Brand Story

February 5, 2019January 2, 2023Content Marketing

Inspired by Robert Rose and his advice that you need to find the villain is in your brand story, as every great story has a villain. And that got me thinking – who is the villain in B2B Marketing?

10 B2B Marketing Influencers You Might Not be Following

February 4, 2019February 4, 2019Analysts Relations, Content Management, Influencer Marketing

Don’t laugh, no I have not decided to fish in the social media lake with link bait, but influencer marketing is a hot topic, even in B2B and as an example here are 10 B2B marketing influencers I’ve recently started following on Twitter who you may not know.

Tuesday 2¢ – A Like is Nice, But Trust is a Must

January 29, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.