My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: Let Them Meet Their Heroes
In this week’s 2¢, case studies and letting the buyer meet their heroes.
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Tuesday 2¢: What Will They Say In The Support Group?
They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…
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Tuesday 2¢: What Would They Thank Us For?
All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different 🙂
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Tuesday 2¢: Not all Subscribers are Equal
Inspired by the NYT and Robert Rose – this week’s half-baked thought: have you got world leaders in your email list?
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Tuesday 2¢ – Marketing Swans and Icebergs
Do you need to market the marketing? A lot is being said about that, and yes, maybe..
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Tuesday 2¢ – Our Obsession with Content Youth
In this weekly ponder; what’s old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.
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Tuesday 2¢ – Marketing Attribution: Is Your Sand Making Pearls?
I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.
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Tuesday 2¢ – Use it, Like it or Lose it
Like the British high street, your favorite purveyor of boutique content might need your support.