My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
-
Tuesday 2¢: Addicted to Computer Love?
This week’s weekly rant: are we doing too much to appease the algorithms at the expense of our audience?
-
Tuesday 2¢: Subscribing for Help
For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.
-
Tuesday 2¢: Surfs Up!
This week’s 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms…..
-
Tuesday 2¢: Useful, Different and Decision
With other people’s words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision – what are you picking?
-
Tuesday 2¢: Marketers Kryptonite
This week’s weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.
-
Tuesday 2¢: Finding Their Moment
Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.
-
Tuesday 2¢:’Tis the Season for Your Story
This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.
-
Tuesday 2¢: Budget with the Wisdom of Wine
This Tuesday, corkscrews at the ready for some marketing budget advice.