My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Have a Little Empathy
In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by
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Tuesday 2¢ – Shortcuts
As we get caught up in the hustle, a shortcut, a ‘listicle’ of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?
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Tuesday 2¢ – Be Useful
It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.
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Tuesday 2¢ – The Present of Presence
Today although it’s Christmas Day, I am publishing. Why? Because developing relationships on social media is all about being present. Plus, who would ignore the opportunity to make a pun about presents/presence?
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Tuesday 2¢ – Vanity Metrics
If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if
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The ART of B2B Marketing
B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best practices and advice and perhaps, sometimes we get lost in
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Is Agile Marketing a ‘Thing’ or Just Business as Usual?
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream.