My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work
Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product
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Uh huh, the customer would ask for a faster horse
If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product development decision, I am sure you would have heard some
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Marketers: Engage with the Real People – A Lesson from Brexit and Trump
Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the turmoil of uncertainty created by surprise. What’s on the
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Keeping Your Promises in The Tale of Two Brands
The brand you define through your marketing is a promise. It represents who you aspire to be as an organisation, why you do what you do and how you are going to it for the
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Personalization – The hard bit is the bet
Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems unreachable – personalization. No, we don’t call it personalization
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Hello MRM (and Hello Acquia)
Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically
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Customers don’t care about your industry rules
I had a very pleasant lunch this week with an old chum, who’s an IT leader in a venerable publishing institution. We chatted about a number of things, but the thing that inspired this post
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3 Steps to Trust not Bust Your Customer Experience Silos
In my last post, I talked about the importance of taking a customer-centric view of business systems. Not meaning the software applications that organisations run, but the people, policies, processes and organisations that makes up