My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Demand: The Spark of B2B Life
This week, I dig in to the primordial soup that leads emerge from – demand!
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Tuesday 2¢ – Green Eyed Marketing
Are you in marketing? Then you’ve definitely had this conversation…
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Tuesday 2¢ – Puppies, Crack, and T-Shaped Unicorns
This week, I am inspired by a fantastic post about the experience of founders hiring their first marketing leader…
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Tuesday 2¢ – Teach!
This week a few cents on educational content and content marketing.
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Tuesday 2¢ – A YAGNI Resolution
This 2 cents, it’s time to make a marketing promise to ourselves.
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Tuesday 2¢ – Gifts and Reciprocation
T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!
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Tuesday 2¢ – Has Why Lost Its Purpose?
This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and
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Tuesday 2¢ – Call to Outcome
This week, would you like to learn more/read more about rethinking the classic B2B CTA?