My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
-
Tuesday 2¢ – A YAGNI Resolution
This 2 cents, it’s time to make a marketing promise to ourselves.
-
Tuesday 2¢ – Gifts and Reciprocation
T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!
-
Tuesday 2¢ – Has Why Lost Its Purpose?
This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and
-
Tuesday 2¢ – Call to Outcome
This week, would you like to learn more/read more about rethinking the classic B2B CTA?
-
Tuesday 2¢ – 10 Things B2B Marketers Can Learn from the Tyson/Paul Fight
Kinda dared myself into writing this after making a joke on LinkedIn.
-
Tuesday 2¢ – Outcomes and Outputs
Have you heard enough of this topic? Do I have anything new to add? Only one way to find out…
-
Tuesday 2¢ – The Chief Deckchair Rearranger
This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?
-
Tuesday 2¢ – Run Mad
ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….