My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Has Why Lost Its Purpose?
This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and
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Tuesday 2¢ – Call to Outcome
This week, would you like to learn more/read more about rethinking the classic B2B CTA?
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Tuesday 2¢ – 10 Things B2B Marketers Can Learn from the Tyson/Paul Fight
Kinda dared myself into writing this after making a joke on LinkedIn.
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Tuesday 2¢ – Outcomes and Outputs
Have you heard enough of this topic? Do I have anything new to add? Only one way to find out…
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Tuesday 2¢ – The Chief Deckchair Rearranger
This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?
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Tuesday 2¢ – Run Mad
ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….
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Tuesday 2¢ – Time, Energy and Inspiration
I just wrote this, and the term that has come to mind is “bottle episode” – you know, when a sitcom has to curb spending, like the classic Friends episode “The One Where Nobody is Ready.” I’ll be honest, we ain’t straying too far from the apartment….
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Tuesday 2¢ – Another Shit Idea
This week, I wonder why, in B2B marketing, we have to reinvent everything constantly and ignore the classics.