My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Who’s Laughing Now Cloud?
A gentle rant on marketing’s obsession with reinvention and youth in ideas and content.
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Tuesday 2¢ – There’s no OG in GOAT
What can we learn from the passing away of Skype as Microsoft sunsets the product?
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Tuesday 2¢ – Post for the Gig You Want
Maybe I should stop saying shit.
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Tuesday 2¢ – CFOs are from Mars, CMOs are from Planet 9
This week, despite the oodles of copy spilled on the topic of the CMO/CFO relationship, I found a fresh analogy to torture.. planets.
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Tuesday 2¢ – But Will This Create Trust?
Before you reach for LinkedIn and jump on the trends, ask yourself, will this create trust?
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Tuesday 2¢ – FOFU & Retirony
A follow-up to last week’s post -and what the FOFU has this got to do with marketing?
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Tuesday 2¢ – MQL: The ‘M’, I Like
Yes, this Tuesday, it’s time to join the rest of the marketing great and the good and give the old MQL a bit of a roasting…
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Tuesday 2¢ – From Attribution to Assist
Lots of things are being pronounced dead in B2B marketing, from email to the corporate website, but one thing that is very much alive is the debate about attribution…