Hi, I’m Ian,
Editor-in-Chief of Rockstar CMO, Executive Strategy Director at appropingo, writer, speaker, industry expert, B2B marketing influencer and thought leader. But most of all I’m a content guy, call it content marketing, content strategy, content management or you want to chat about the tech that underpins it, I’m interested.
Helping B2B companies create ART – Awareness, Revenue & Trust.
I am a technologist turned marketing leader, with a 25 year international career that started in an old school computer room to becoming a growth enabler, trusted advisor and CMO, working for organisations across North America and Europe, from Austin TX to Zurich CH.
I have a passion for software companies, a track record of taking enterprise B2B software products to market, growing marketing teams and agencies and currently I’m using this experience to help a portfolio of software companies find their place in the market, connect with buyers and develop content marketing programs.
Aside from current portfolio of clients, my strategic advisory experience includes Nasdaq, American Express and 3M. I’ve also worked for the ‘mad men’ at McCann (one of the ‘big 5’ agency networks) and as a software industry analyst working with leading marketing technology software vendors, like SDL, Adobe and Oracle. Experience that’s given me an understanding of the needs of all sides of the B2B software market; developers, suppliers, agencies, analysts and clients.
As Editor-In-Chief of RockstarCMO.com, I have a fantastic vantage point over the hot topics, diverse needs and challenges facing organisations today, through its peer community of leading marketers and engagement with its marketing savvy audience.
I’m also an enthusiastic evangelist, keynote speaker, event moderator and I have a knack for professional video work as a host and guest.
Learn more about me on LinkedIn.
If I can help you, or you just want to connect please get in touch.
“Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging”Emily Nicholls, Marketing Director
- Tuesday 2¢: 5 steps to a bigger goldfish
- Tuesday 2¢: Building on rented land? You have to pay the rent
- Tuesday 2¢: The content buffet
- A buyer has nothing but time for your content
- That time I was on the Weekly Wrap with Robert Rose
Ian is a creative and energetic person with strong principals and abilities to make things happen. Over the course of three years, Ian and I worked together on many projects from a sales and marketing perspective, I always trusted his critical thinking and ability to synergize sales needs with marketing and finance process and impact.Ron Judd VP, Sales – North America at InMoment
Ian´s Competence as a marketing manager is rare. His innovative power paired with his experience and incredible empathy is unique.Dieter Reichart, CEO, censhare AG
Starting with the joint planning of positioning, strategies, budgeting, implementation and management of the international marketing department, he has taken on a holistic and detailed role. He has demonstrated a high level of process security. And with the analysts, he has a very good reputation. Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him.