Ian Truscott

This week, in my half-baked, often late weekly Tuesday missive, in B2B marketing, should we always be hanging with sales, peddling the pain?

If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I’ve given it a bit more thought, and like all the cools kids, refer to ChatGPT.

Should you give your advice for free? I’m inspired by a podcast this week, to ponder this surprisingly controversial topic…

How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomach

Unlike previous posts, I am not suggesting a new acronym (CaaP – Content as a Product), this Tuesday 2¢ is probably more of a reminder than any big revelation, treat your content like a product.

Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown over the idea of a marketing funnel, that digital

Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.

This Tuesday 2¢, I read the sentence “talk to businesses like they are your friend” and I have some thoughts… I had something else planned for tonight’s Tuesday 2¢, but I just read the sentence

Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.

A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine’s Day, of course.

This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.