My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Marketing Attribution: Is Your Sand Making Pearls?
I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.
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Tuesday 2¢ – Use it, Like it or Lose it
Like the British high street, your favorite purveyor of boutique content might need your support.
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Tuesday 2¢ – Make ART, not WAR
Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.
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Tuesday 2¢: Popular or Profitable?
I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?
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Tuesday 2¢: Being There Versus Being First
As a content creator, you might feel all your ideas have already been written, but those ideas don’t have to be first or original, they just need to be there, trusted and convenient.
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Tuesday 2¢: Reasons to B2B Cheerful
This week’s Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.
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Tuesday 2¢: Pain to Aspiration
This week’s brief thought, should we be setting fire to people’s ties?
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Tuesday 2¢: Potty Mouth with Purpose
This week’s half-arsed idea, swearing in marketing, should you?