My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: Surfs Up!
This week’s 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms…..
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Tuesday 2¢: Useful, Different and Decision
With other people’s words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision – what are you picking?
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Tuesday 2¢: Marketers Kryptonite
This week’s weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.
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Tuesday 2¢: Finding Their Moment
Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.
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Tuesday 2¢:’Tis the Season for Your Story
This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.
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Tuesday 2¢: Budget with the Wisdom of Wine
This Tuesday, corkscrews at the ready for some marketing budget advice.
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Tuesday 2¢: Let Them Meet Their Heroes
In this week’s 2¢, case studies and letting the buyer meet their heroes.
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Tuesday 2¢: What Will They Say In The Support Group?
They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…