My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
-
Tuesday 2¢: The Artificial Influence of Betty Crocker
Yes, this week, I was inspired by Betty Crocker’s story. I know, what’s that got to do with modern influencer marketing in an AI world? Well…
-
Tuesday 2¢ – Gamble so the House WinsTuesday 2¢:
We crave attribution, but is it good for the team? This Tuesday 2¢, a quick thought on marketing contribution inspired by a recent purchase.
-
Tuesday 2¢ – Marketing YAGNI
You ain’t gonna need it this Tuesday, well that’s the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.
-
Tuesday 2¢ – Empower to the Business Users
This week’s 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing “empowering business users” – but do they want it?
-
Tuesday 2¢ – Time to be Bored?
This Tuesday 2¢, maybe it’s time to let your marketing do its thing. You might be bored by it, but is your audience?
-
Tuesday 2¢ – Find Your Miriam
This week’s thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?
-
Tuesday 2¢ – Buyer Boss
A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?
-
Tuesday 2¢ – What’s Stopping You?
This week’s thought for Tuesday, I confess, I carry an anxiety of not doing enough, but I think the problem is not time but focus for us and our teams.