My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Because They Must
This week’s thought: we can’t assume the buyer wants to change and solve their problem; they must.
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Tuesday 2¢: A/B Test to Porn
You might be shocked to learn that this week, my rant against vanity metrics is inspired by a bit of Seth Godin and umm.. cats.
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Tuesday 2¢: Playing Offence or Defence
This week’s thought is inspired by a summer of sports and whether marketing should be playing so defensively.
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Tuesday 2¢: Is Growth from Customer Marketing a Myth?
This Tuesday, inspired by a video from LinkedIn’s B2B Institute Research, I pondered the strategy of Customer Marketing and what impact it has on growth.
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Tuesday 2¢: The Artificial Influence of Betty Crocker
Yes, this week, I was inspired by Betty Crocker’s story. I know, what’s that got to do with modern influencer marketing in an AI world? Well…
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Tuesday 2¢ – Gamble so the House WinsTuesday 2¢:
We crave attribution, but is it good for the team? This Tuesday 2¢, a quick thought on marketing contribution inspired by a recent purchase.
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Tuesday 2¢ – Marketing YAGNI
You ain’t gonna need it this Tuesday, well that’s the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.
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Tuesday 2¢ – Empower to the Business Users
This week’s 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing “empowering business users” – but do they want it?