My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – You Can’t Afford to Be Dull
This week’s Tuesday 2¢ thought is not as half-baked as usual, as someone else did the baking and… well…. I’ve nicked it…. This idea is ENTIRELY stolen from a recent podcast interview on the Uncensored
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Tuesday 2¢ -In-n-Out CMO
This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)
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Tuesday 2¢ – Becoming Their Habit
This week’s thought might not be on a Tuesday, but it is a habit, and I suggest we think about how we become someone else’s.
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Tuesday 2¢ – A New 3 H’s
This week’s thought: What we can learn from the psychology of a good conversation in our marketing, and it involves a hug.
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Tuesday 2¢ – What is your audience for?
Something has been rattling around in my head for a few weeks—this week’s quick thought—is our audience’s purpose just to be more?
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Tuesday 2¢ – Because They Must
This week’s thought: we can’t assume the buyer wants to change and solve their problem; they must.
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Tuesday 2¢: A/B Test to Porn
You might be shocked to learn that this week, my rant against vanity metrics is inspired by a bit of Seth Godin and umm.. cats.
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Tuesday 2¢: Playing Offence or Defence
This week’s thought is inspired by a summer of sports and whether marketing should be playing so defensively.