Web Experience Management – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

You say tomato, I say tomato, you say WEM, I say WEM..

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,

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Engage with a Persuasive Web Experience

April 1, 2010April 1, 2010Gilbane, The Engagement TierBill Zoellick, Blog, commentator, CRM;, Customer engagement, Frank Gilbane, Gilbane, Gilbane Group, passive consumption media channels, Social Media, social media revolution, web analytics;, Web Engagement, Web Experience Management

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top

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