Theodore Levitt – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

Content marketing – it’s more then just being in the attention business

November 5, 2015November 5, 2015Content Marketing, Content StrategyBlog, Engagement marketing, Facebook;, Market research, Marketing, owned media, Theodore Levitt

I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down

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Levitt; More than Railways, the Father of CX?

March 8, 2015March 8, 2015Customer Experience ManagementBusiness, CEO, Customer, Customer experience, Harvard Business Review, Harvard Business School, Levitt, Marketing, Marketing myopia, technologist, Theodore Levitt

Years ago, as my career transitioned from being a technologist to content marketing I was recommended to read “Marketing Myopia” by Theodore Levitt, an essay written for Harvard Business Review back in 1960. Here’s the description

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Do we need to question our obsession with content youth?

December 15, 2013December 15, 2013ObservationsFast Company, Google;, Klout, Marty Neumeier, Nate Weiner, online article, online content, Robert Rose, search engines, Social Media, Theodore Levitt

Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken

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