cxm – Ian Truscott

Remarketing; Easy, cheap and better results – but should you?

November 26, 2014November 26, 2014Customer Experience Managementadjacent product, Amazon, cem, cxm, ecommerce, Facebook;, online experience, remarketing, Seth Godin;

I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it looks and feels. I picked up a product, thought

6 Tips for Improving Mobile Customer Experience

May 17, 2013May 17, 2013Writing Portfoliocxm, mobile, Technology

There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the number of options available. In addition, some tactics, such as

Can you be too engaging with your customer?

December 12, 2012December 12, 2012Observationscem, CMS, Content Management, cxm, web content;, web experience, Wine

Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize me

Book Review: Managing Content Marketing

August 17, 2012August 17, 2012BooksConsumer behaviour, Customer engagement, cxm, Jeffrey Hayzlet, Joe Pulizzi, Robert Rose, Seth Godin;, Web Engagement, web/customer engagement, Wem

It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose