content strategy – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

9 Content Strategy Readiness Metrics

June 1, 2014June 1, 2014Content Strategycontent strategy, LinkedIn, measurement, web analytics;

I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”. Sometimes it’s a loaded question referring

On LinkedIn Today: Content Strategy: Managing the Content Supply Chain

March 30, 2014March 30, 2014Content StrategyBusiness, content strategy, LinkedIn, Management, Supply chain, Supply chain management, Technology

I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if

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