Content Management – Ian Truscott

Hello MRM (and Hello Acquia)

February 19, 2016February 19, 2016UncategorizedAcquia, Adobe, Business_Finance, CEO, Content Management, Content Management Systems;, content management technologies, content marketer, digital marketers, Drupal, enterprise solution, General Motors, Interpublic Group, London;, McCann WorldGroup, MRM Meteorite, P&O, Platform as a service, SMART, technology line, Technology_Internet, Universal McCann

Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically

Can you be too engaging with your customer?

December 12, 2012December 12, 2012Observationscem, CMS, Content Management, cxm, web content;, web experience, Wine

Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize me

The cool web kids are social, is your CMS ready to hang with them?

December 5, 2011December 5, 2011Content Management, Gilbane, ObservationsBoston, broader social media, Computing, Content Management, Content Management Systems;, cool web kids, Digital media, Gilbane, Massachusetts, Scott Liewehr, Social Web, speaker, tried and tested web content strategies, United States;, Vignette Corporation, web content;, website, World Wide Web

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

Is your Audience Through the Social Media Keyhole?

October 2, 2011October 2, 2011ObservationsAOL, community tools, Computing, Content Management, content systems, early adopters social web, Facebook;, Geoffrey Moore, Google Inc., Google;, Internet, internet adoption, internet users, online activity, Online social networking, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, Web 2.0, World Wide Web

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on

Adding Pervasive to the Engagement Lexicon (a new Russian doll)

March 17, 2011March 17, 2011Observations, The Engagement TierContent Management, Customer engagement, Customer experience, Laurence Hart, Marketing, Twitter;, Web Content Management;, Web Engagement, web engagemt, web experience

As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement.

Localization – Do You Know the Dutch?

February 15, 2011February 15, 2011Content Management, ObservationsCMS, Content Management, local marketer, localization, translation, web content management guy

Late last year, I was on a business trip to do a keynote speech Amsterdam. Over dinner the night before I was asked a really interesting question – ‘Do you know the Dutch?’ Notice the

Throwing The Vendor Baby Out With The Implementation Bath Water?

February 4, 2011February 4, 2011Observationsanalyst, author, Business, CMS, content author, Content Management, Content Management Systems;, Drupal, Tony Byrne;, web content management replacement projects, web strategy;

This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools

Who Will Buy This Web Engagement?

December 23, 2010December 23, 2010Content Management, Gilbane, Observations, The Engagement TierBlog software, Computing, Content Management, Content Management Systems;, Digital media, Social Media, Web Content Management;, web content;, Web Engagement, web engagement management strategy, WordPress, World Wide Web

As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I

Web Engagement – The Emperor’s New Clothes?

December 5, 2010December 5, 2010Content Management, Gilbane, The Engagement TierConsumer behaviour, Content Management, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing

Content vs Conversation – no.. email is not a CMS…

November 9, 2010November 9, 2010ObservationsContent Management, web content;, web governance, website

I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression “content vs conversation” when talking about the way content