Hovering Over The Back Button

Wonder why I call my blog hovering over the back button? Find out here.

Tuesday 2¢: Building on rented land? You have to pay the rent

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not just build, but pay the rent as the age of organically building an audience on social seems over. The popular..