Hovering Over The Back Button

Wonder why I call my blog hovering over the back button? Find out here.

Tuesday 2¢: What’s in a name?

This week my Tuesday 2 cents comes from having learned that long-standing content management (Oh.. OK Digital Experience) platform Episerver is changing its name to Optimizely.

Tuesday 2¢: You are social media

Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.

Tuesday 2¢: 5 steps to a bigger goldfish

Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.