Tuesday 2¢: 5 steps to a bigger goldfish

Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.

Tuesday 2¢: Building on rented land? You have to pay the rent

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not just build, but pay the rent as the age of organically building an audience on social seems over. The popular..