Hovering Over The Back Button

Wonder why I call my blog hovering over the back button? Find out here.

Tuesday 2¢: You are social media

Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.

Tuesday 2¢: 5 steps to a bigger goldfish

Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.

Tuesday 2¢: Building on rented land? You have to pay the rent

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not just build, but pay the rent as the age of organically building an audience on social seems over. The popular..