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Some ideas

My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.


  • Say YES to Everything

    This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes

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  • What is Persuasive Content?

    Aside from being the name of this blog, what really is Persuasive Content?

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  • Back to blogging…

    Been a while since the last post and no this isn’t yet another dead blog, merely resting, honest. My focus over the last few months has been of transition from Mediasurface Morello CTO, through our

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  • Triple i Convention

    This week I was asked to speak the Triple i conference aimed predominately at CIO’s, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk

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  • We just want something better

    We just want something better

    One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better?

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  • Community and comments

    Last week I read a blog post by Jeremiah Owyang at Forrester (an analyst focused on social software), that added another angle to the comments/no comments discussion on blogging. In this post he’s found that

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  • It’s Alterian!

    After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take

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  • Any Comments?

    Alright so I am not exactly on the bleeding edge of this subject, it’s been knocking about for a while, but if you are taking your first steps in engaging with your audience it’s still

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