Author: Ian Truscott

Do you need to market the marketing? A lot is being said about that, and yes, maybe..

In this weekly ponder; what’s old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.

I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.

Like the British high street, your favorite purveyor of boutique content might need your support.

Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.

I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?

As a content creator, you might feel all your ideas have already been written, but those ideas don’t have to be first or original, they just need to be there, trusted and convenient.

This week’s Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.

This week’s brief thought, should we be setting fire to people’s ties?

This week’s half-arsed idea, swearing in marketing, should you?

Yeah, another post that mentions ChatGPT, I blame my assistant…