Author: Ian Truscott

This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.

This Tuesday, corkscrews at the ready for some marketing budget advice.

In this week’s 2¢, case studies and letting the buyer meet their heroes.

They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…

All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different 🙂

Inspired by the NYT and Robert Rose – this week’s half-baked thought: have you got world leaders in your email list?

Do you need to market the marketing? A lot is being said about that, and yes, maybe..

In this weekly ponder; what’s old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.

I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.

Like the British high street, your favorite purveyor of boutique content might need your support.

Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.