This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Tuesday 2¢ – Call to Outcome
This week, would you like to learn more/read more about rethinking the classic B2B CTA?
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Tuesday 2¢ – 10 Things B2B Marketers Can Learn from the Tyson/Paul Fight
Kinda dared myself into writing this after making a joke on LinkedIn.
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Tuesday 2¢ – Outcomes and Outputs
Have you heard enough of this topic? Do I have anything new to add? Only one way to find out…
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Tuesday 2¢ – The Chief Deckchair Rearranger
This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?
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Tuesday 2¢ – Run Mad
ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….
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Tuesday 2¢ – Time, Energy and Inspiration
I just wrote this, and the term that has come to mind is “bottle episode” – you know, when a sitcom has to curb spending, like the classic Friends episode “The One Where Nobody is Ready.” I’ll be honest, we ain’t straying too far from the apartment….
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Tuesday 2¢ – Another Shit Idea
This week, I wonder why, in B2B marketing, we have to reinvent everything constantly and ignore the classics.
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Tuesday 2¢ – Should AI Take Your Creative Journey?
This week’s thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.
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Tuesday 2¢ – You Can’t Afford to Be Dull
This week’s Tuesday 2¢ thought is not as half-baked as usual, as someone else did the baking and… well…. I’ve nicked it…. This idea is ENTIRELY stolen from a recent podcast interview on the Uncensored
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Tuesday 2¢ -In-n-Out CMO
This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)
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