A gentle rant on marketing’s obsession with reinvention and youth in ideas and content.
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Tuesday 2¢ – There’s no OG in GOAT
What can we learn from the passing away of Skype as Microsoft sunsets the product?
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Tuesday 2¢ – Post for the Gig You Want
Maybe I should stop saying shit.
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Tuesday 2¢ – CFOs are from Mars, CMOs are from Planet 9
This week, despite the oodles of copy spilled on the topic of the CMO/CFO relationship, I found a fresh analogy to torture.. planets.
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Tuesday 2¢ – But Will This Create Trust?
Before you reach for LinkedIn and jump on the trends, ask yourself, will this create trust?
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Tuesday 2¢ – FOFU & Retirony
A follow-up to last week’s post -and what the FOFU has this got to do with marketing?
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Tuesday 2¢ – MQL: The ‘M’, I Like
Yes, this Tuesday, it’s time to join the rest of the marketing great and the good and give the old MQL a bit of a roasting…
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Tuesday 2¢ – From Attribution to Assist
Lots of things are being pronounced dead in B2B marketing, from email to the corporate website, but one thing that is very much alive is the debate about attribution…
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Tuesday 2¢ – AI, the From Line, and Brand
This week, I am pondering the role of thought leadership in B2B marketing in the age of AI.
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Tuesday 2¢ – The I in T is Important
Umm…nothing to do with my initials being I and T; this week, some more thoughts on marketers being T-shaped.
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Tuesday 2¢ – When No Means More Yes
This week, a quick thought on the discomfort of saying no
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