Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.
Hovering Over The Back Button
Wonder why I call my blog hovering over the back button? Find out here.
Hovering Over the Back Button
Tuesday 2¢: Is that a McMansion you are building?
This Tuesday I’m wondering; If are you building your content marketing inside out, what does it look like from the curb?
Tuesday 2¢: If you want fast food go to McDonald’s
Inspired by a sign in a cafe in Amarillo, this Tuesday 2¢, remember what you do isn’t for everyone and that’s what people like.
Tuesday 2¢: 5 steps to a bigger goldfish
Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.
Tuesday 2¢: Building on rented land? You have to pay the rent
This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not just build, but pay the rent as the age of organically building an audience on social seems over. The popular..
Tuesday 2¢: The content buffet
This week, I’m feeling peckish thinking about food-related analogies for content marketing…
A buyer has nothing but time for your content
This week’s Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.
That time I was on the Weekly Wrap with Robert Rose
Something to tick off the list, I’ve been a long admirer of the podcast stylings of Robert Rose, been a fan of his work since his first book, his involvement in the founding of The Content Marketing Institute and so I was all giggly to be invited onto his show.
Tuesday 2¢: Yes, it’s called content
This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.
Tuesday 2¢: If your content strategy was a cross-continental drive
I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.