I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
I help businesses grow, increase revenue, gain greater awareness, and build trust in their service or product by sharing my experience and expertise in solving their marketing challenge.
I’ve done that as a CMO, marketing leader, advisor, consultant or mentor.
I wrote a (bit of a) BOOK!
I was invited to join a panel of 10 sales and marketing experts to contribute a chapter to “Collecting Jellybeans,” a splendidly eclectic collection of advice for B2B sales and marketers published by the lovely people at Influence Network Media.
Available on Amazon
Apparently, I’m also an influencer…
The splendid people at CMO Huddles, a prestigious band of senior marketing peers, included me in their list of “Top B2B Marketing Influencers of 2023”. Read more.
CMO, not a Rockstar
I run a B2B marketing advisory firm called Rockstar CMO, with a podcast, blog, newsletter and all the things.
We’ve had some fabulous guests on the podcast, we share some good stuff on the blog and have had the opportunity to advise some wonderful clients.
Speaker / Facilitator
Want to inject a bit of energy into your event? I am an experienced, passionate, dynamic and enthusiastic speaker, who, I admit sometimes talks too fast.
My experience ranges from providing a keynote on the mainstage, to hosting industry events, conducting workshops and facilitating more intimate executive networking events.
Tuesday 2¢
Back in the day, I called my blog “hovering over the back button”, but nowadays, I post on Tuesday, so now it’s “Tuesday 2 cents” it rolls off the tongue better…
- Tuesday 2¢ – Has Why Lost Its Purpose?
This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and - Tuesday 2¢ – Call to Outcome
This week, would you like to learn more/read more about rethinking the classic B2B CTA?
Let’s do something together
If my experience or expertise can help you or your company, give me a shout, I love chatting about this stuff…
I couldn’t have done all of this without you Ian! I really mean it.
Comment on LinkedIn from Thomas Peham, VP Marketing, Storyblok
Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging
Emily Nicholls, Director, Field Marketing – Sitecore
Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.
Siobhan Fagan, Editor in Chief at Reworked
Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him.
Dieter Reichert, CEO, censhare
The smartest guy in the room when it comes to marketing. And a jolly guy to boot!
Seth Goldstein, Goldstein Media